SUZY SANDERS Founder & Franchisor Wife, mother, author, coffee enthusiast, dreamer, nature lover and foodie…
Making the brave decision after the birth of her son to leave her corporate job at a global recruitment firm, Suzy embarked on a journey to entrepreneurship. Her business began from a (then) makeshift home office in Northamptonshire in 2016 with the purpose of providing remote administration, practical marketing and flexible PA support to independent business owners, entrepreneurs and sole traders.
Discover more about Suzy's Virtual Assistant journey, vision and values...
PAUL SANDERS Director of Operations and Finance Geek, gamer and lover of the great outdoors, father and husband...
When Paul left his secure job to join his wife Suzy’s thriving Virtual Assistant company, he was driven by the strong belief that he could help her build on her successes and achieve her longer-term goals.
They shared the same dreams – to develop a true family-run business, to diversify to become a successful franchise, and to emerge as the UK’s VA company of choice. Through his unwavering support as her business partner, Paul knew that they would be stronger together.
Discover more about Paul's journey with Alchemy Virtual Assistance.
Kris Brown Alchemy VA Hub Support Co-ordinator Wife, mother, baker, gin fanatic, crafter and adventurer...
Kris lives in Wollaston, Northamptonshire with her husband, two children and Ziggy the dog. When she's not focused on supporting her family (and the Alchemy Virtual Assistant family!) she can be found on a long walk with Ziggy in the countryside, getting stuck into a new craft project or conjuring up something magnificent in the kitchen.
Kris is our Hub Support Co-ordinator - the Alchemy VA oracle. She is the essential communication channel focused on supporting our family business and growing team of professional Virtual Assistant Hub Managers, the team at Head Office, our trusted suppliers, valued contacts and all our wonderful connections.
Eloise Robb Alchemy VA Senior Franchise Hub Manager - Chorley, Lancashire Mother, ex-teacher, swimmer, dancer and reader...
Eloise lives in Chorley, Lancashire with her partner, two boys and Minnie the Chihuahua. When she's not creating more hours in the day for her clients she can be found swimming, dancing, walking, gardening, exercising or reading.
Learn more about Eloise's team and their specialist Virtual Assistant services and skills.
Sarah Damani Alchemy VA Executive Franchise Hub Manager - Wellingborough, Northamptonshire Wife, mother, retained fire fighter, Cross Fitter, baker and crafter... Shortlisted for PA Life Magazine's 'Rising Star' of the Year Award 2020
Sarah lives in Earls Barton, Northamptonshire with her husband, two boys and a cat called Ronnie. When she's not creating more hours in the day for her clients she can be found crossfit-ing, making and decorating cakes or crafting with the kids.
Learn more about Sarah's team and their specialist Virtual Assistant services and skills.
Gemma McMillian Alchemy VA Franchise Hub Manager - Northampton, Northamptonshire Eco-concious crafter, yogi, singer and ex. rock star...
Gemma lives in Northampton, Northamptonshire with her partner Jason and Missy the cat. When she's not creating more hours in the day for her clients she can be found trying out different crafts or singing. She especially enjoys macramé and cross-stitch. Gemma is a vegetarian, adores Italian food and her Grandma’s traditional Indian cooking.
Learn more about Gemma and her specialist Virtual Assistant services and skills.
Our Latest Alchemy VA Franchise Hub Alchemy VA Franchise Hub Manager - Glasgow, Lanarkshire
Launching Summer 2021...
Our Next Alchemy VA Franchise Hub Alchemy VA Franchise Hub Manager - East London
Launching Autumn 2021....
Alchemy Virtual Assistance (VA) was founded by Suzy Sanders from a home office in Northamptonshire in 2016, to provide remote administration services, practical marketing and flexible virtual PA support to sole traders, entrepreneurs and business owners.
Suzy’s background is as an executive assistant for a Chief HR Officer within a Global Recruitment and her husband Paul – who joined the business full-time in August 2018 – has a career history which includes debt management, credit control, call centre leadership and training.
Alchemy VA launched a franchise model in December 2019 which enables aspiring virtual assistants to replicate and build their own VA businesses under the Alchemy brand.
Our award-winning Virtual Assistant services
Suzy was named a finalist in the UK VA Awards - Midlands region – in 2018 & 2019. Alchemy Virtual Assistance was Northamptonshire Life Magazine’s B2B of the Year in 2018 and in 2019 Suzy was nominated for the We Are The City – Rising Star Award for Entrepreneurship. Suzy also scooped runner-up in two categories – ‘Businesswoman’ and ‘Entrepreneur of the Year’ – at the 2019 SME Northamptonshire Business Awards, and Alchemy VA was named as a finalist for the Innovation Award at the Northamptonshire Business Awards 2019.
In 2020 Suzy was nominated for the ‘VA Star Award’ which is designed to recognise professional Virtual Assistants that ‘give back’ to the Virtual Assistant industry by being recognised by their peers. Suzy is also a finalist for ‘Businesswoman of the Year’ and ‘Lockdown Leader’ in the Northamptonshire SME Awards 2020 and was a regional finalist for ‘Family Entrepreneur of the Year’ in the Great British Entrepreneur Awards.
Other 2020 accolades include Northamptonshire Business Excellence Awards – Businesswoman of the Year finalist, Highly Commended’ New Franchisor of the Year in the Approved Franchise Association, and finalist for New Franchisor of the Year in the 2021 Virtual Franchise Awards sponsored by Barclays and The Quality Franchise Association.
Learn more about the recognition the Alchemy Virtual Assistant team has received...
Could you be our next Virtual Assistant Hub Manager?
We are always on the look out for new aspiring Virtual Assistant business owners who we can take under our wing and welcome to the Alchemy Virtual Assistant family.
Learn more about how you can start and grow your own successful Virtual Assistant business with Alchemy VA.
We'd love to explore supporting you on your Virtual Assistant journey...