

SUZY SANDERS Founder
Making the brave decision after the birth of her son to leave her corporate job at a global recruitment firm, Suzy embarked on a journey to entrepreneurship. Her business began from a (then) makeshift home office in Northamptonshire in 2016 with the purpose of providing remote administration, practical marketing and flexible PA support to independent business owners, entrepreneurs and sole traders.


PAUL SANDERS Managing Director
When Paul left his secure job to join his wife Suzy’s thriving Virtual Assistant company, he was driven by the strong belief that he could help her build on her successes and achieve her longer-term goals.
They shared the same dreams – to develop a true family-run business, to diversify to become a successful franchise, and to emerge as the UK’s VA company of choice. Through his unwavering support as her business partner, Paul knew that they would be stronger together.


Kris Brown Operations Manager - Alchemy VA HQ
Kris lives in Wollaston, Northamptonshire with her husband, two children and Ziggy the dog. When she's not focused on supporting her family (and the Alchemy Virtual Assistant family!) she can be found on a long walk with Ziggy in the countryside, getting stuck into a new craft project or conjuring up something magnificent in the kitchen.
Kris is our Operations Manager - the Alchemy VA oracle. She is the essential communication channel focused on supporting and the smooth running of our family business and growing team of professional Virtual Assistant Franchise Hub Managers, the team at Head Office, our trusted suppliers, valued contacts and all our wonderful connections.


Sarah Damani Alchemy VA Executive Franchise Partner - Wellingborough, Northamptonshire Shortlisted for PA Life Magazine's 'Rising Star' of the Year Award 2020
Sarah lives in Earls Barton, Northamptonshire with her husband, two boys and a cat called Ronnie. When she's not creating more hours in the day for her clients she can be found crossfit-ing, making and decorating cakes or crafting with the kids.
Learn more about Sarah's phenomenal Virtual Assisant family and their specialist Virtual Assistant services and skills.


Gemma McMillian Alchemy VA Senior Franchise Partner - Northampton, Northamptonshire
Gemma lives in Northampton, Northamptonshire with her partner Jason and Missy the cat. When she's not creating more hours in the day for her clients she can be found trying out different crafts or singing. She especially enjoys macramé and cross-stitch. Gemma is a vegetarian, adores Italian food and her Grandma’s traditional Indian cooking.
Learn more about Gemma and her Virtual Assistant team's specialist Virtual Assistant services and skills.


Laura Barley Alchemy VA Executive Franchise Partner- Glasgow, Lanarkshire WHAT FRANCHISE - FRANCHISEE OF THE YEAR 2022
Laura lives just outside of Glasgow, Lanarkshire with her son Lucas and Koa the dog. When she's not creating more hours in the day for her clients she can be found travelling, adventuring, exploring with her dearest friends and family.
Learn more about Laura's phenomenal Virtual Assistant Family and their specialist Virtual Assistant services and skills.


Magda Bilska-Pereda Alchemy VA Franchise Partner - Hackney, East London
Magda lives in Hackney, East London with her twin boys Elias and Mateo and her husband Alex. When she's not creating more time and headspace for her clients she can be found running, cycling, exploring outdoors or organising social gatherings with friends and family. Magda also loves to practice yoga, read and listen to music.
Learn more about Magda and her specialist Virtual Assistant services and skills.


Natalia Kalacova Alchemy VA Franchise Partner - Reading, Berkshire
Natalia lives in Wokingham, Reading with her Husband Andrej and two children Victoria and Max. When she's not creating more time and headspace for her clients she can be found in the swimming pool, practicing yoga, learning more about Astrology or curled up with a good book.
Learn more about Natalia and her specialist Virtual Assistant services and skills.


Shelley Hall Alchemy VA Franchise Partner - Marlow & Maidenhead
Shelley lives in Marlow, Buckinghamshire with her Husband Trevor and her daughter Eva. When she's not creating more time and headspace for her clients, Shelley can be found at her local gym, sampling the wine and cusine at new resturants or planning her next big adventure. Shelley is a total foodie and always plans in a local food and wine tour when she's visiting new places. One day you'll find her slowing the pace to enjoy her days from an Italian vineyard...
Learn more about Shelley and her specialist Virtual Assistant services and skills.


Our latest Virtual Assistant Franchisee Alchemy VA Franchise Partner Launching 2023
More details to follow soon...
Could you be the next person to join our Virtual Assistant Franchise Family?
We are always on the look out for new aspiring Virtual Assistant business owners who we can take under our wing and welcome to the Alchemy Virtual Assistant family.
Learn more about how you can start and grow your own successful Virtual Assistant business with Alchemy VA. We'd love to explore supporting you on your Virtual Assistant journey...
