The Alchemy of Alignment Podcast Episode 37 – How to prioritise purposeful visibility. With Founder of Blue Chip PR David Bullock
Being visible, being seen and heard is undoubtably good for business, but how do we prioritise this whilst wearing all the hats and juggling all of the things?
In today's episode of The Alchemy of Alignment podcast, your ever curious host Suzy Sanders is joined by Blue Chip PR Founder and ex national news editor David Bullock....
David has a varied and fascinating career history. He first launched his career with the Western Gazette in Somerset, being responsible for all the copy and finding stories of interest across all editions. David expanded his horizons to go on to work for News UK in various editorial roles for The Sun and The Daily Mail, and being instrumental in the design and implementation of The Sun mobile app for Android and iOS tablets.
After thirteen plus years working for the national newspapers a new career in PR was being formed, spending six years working for various agencies before finding and creating his own agency in Blue Chip PR.
David tells us the importance of authenticity and being yourself in a forever changing digital world of AI and cookie cutter content. He also gives insight on the differences between marketing and PR and how focussed PR can cater specifically for the audience and client base that you actually want and need.
Tune in for some staggering statistics, simple strategies and business boosting ideas.
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