The Alchemy of Alignment Podcast Episode 30 – Knowing when to stop, start, or change direction altogether. Rediscovering your purpose with Ed Purnell.
We kick off the new year with a question every business owner asks themselves every month, week, or even day: Is this right for me?
For 2026, we’re focusing on rediscovering our purpose by stripping the noise and going back to basics. To help us get started, we have invited franchise recruitment expert Ed Purnell to share his insights and experience.
Ed is the founder of The Franchised, and knows better than anyone how easy it is to get distracted, lose focus, and realise things aren’t quite going to plan. It is one of the core reasons he founded The Franchised: to enable franchise entrepreneurs not only to find their way in business but also to stay on the road to success.
In today’s conversation, Suzy and Ed recognise the pressures to ‘make money’, but how it is often the behind-the-scenes actions that actually reduce decision fatigue and futureproof your growth.
They talk about the importance of installing business development time into your calendar, finding something that sparks joy and inspiration, and ultimately, finding the people who will stand by you, side-by-side at laser tag!
Unsure about that last point? Well, have a listen, and let us know whether you agree.
USEFUL LINKS:
Share this post: