The Alchemy of Alignment Podcast Episode 20: If an organisation doesn’t know its purpose, they’re not going to win. A conversation with Pete Cooper
Whether you’re a sole trader or a global enterprise, can you honestly say you know your company’s values? Are they at the heart of your goals and purpose? Or are they purely words on your website or stuck to office walls as motivational quotes?
Today, we speak with author and Organisational Development Consultant Pete Cooper. His debut book, The Better Human Blueprint, guides us in finding fulfilment in our personal and professional lives alongside practical tasks to become more aligned with our purpose. Pete is also working with companies to share his insights, helping switch the mindset that values only play a soft and fluffy part to the realisation that they steer us to success.
In this conversation, Pete and Suzy discuss the importance of embedding purpose into your organisation – how it enables you to explore new sides of your business and build a culture that attracts, motivates and engages staff and customers. Pete also opens up about the challenges of defining your values and the cost if you go against them.
If you’re struggling to identify your values or find your purpose, this is a conversation you won’t want to miss.
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