Award Winning Virtual Assistant Franchise UK
A Northamptonshire entrepreneur who has gained prestigious awards recognition for her ‘exceptional and entirely 
client-led approach’ says her drive and determination for business growth won’t stop. 
Suzy Sanders, Founder of Alchemy Virtual Assistance, scooped runner-up in two categories – ‘Business Woman’ and ‘Entrepreneur of the Year’ – during the recent SME Northamptonshire Business Awards. She was also named as a finalist for the Innovation Award at the Northamptonshire Business Awards 2019. 
“I’m still in shock. I couldn’t be prouder of these achievements,” said Suzy. “These categories were incredibly strong with a very strict criteria, so it’s such an honour to have been featured and recognised in this way - amongst some of Northamptonshire’s finest businesses and leaders.” 
Suzy’s family-run business, which has been operating for three years in October, provides a range of administration, practical marketing and flexible PA support to sole traders and business owners. Clear innovation, a strong strategy and evidence of solid business acumen were among the attributes considered by judges. 
Virtual Assistant Northamptonshire
“Alchemy Virtual Assistance has seen the biggest growth in the last 12 months, most significantly when my husband Paul came on board as my Business Partner. His unwavering love and support is what drives me and has made all of this possible. We have big plans for the future and some exciting announcements to make very soon.” 
As well as this recent awards recognition, 2019 has seen Suzy named as a finalist for the second year running in the UK VA Awards (East Midlands region) and nominated for the ‘We Are the City Rising Star Award’ for Entrepreneurship. She is also regularly invited to speak at events, including London’s leading PA Network’s Professional Development Series, about her journey from Executive Assistant to Virtual Assistant. 
I am very passionate about sharing my story and I hope that it inspires others to take the leap and start up for themselves – maybe even consider becoming a professional Virtual Assistant. A huge part of my business is focused around nurturing and supporting aspiring Virtual Assistants, and I am always happy to talk to anyone who might be interested in learning more about the VA profession.” 
More about Suzy Sanders and Alchemy VA: 
Alchemy Virtual Assistance was founded by Suzy Sanders in 2016 following the birth of her son in 2015. Upon returning to work within a Global Recruitment company as Executive Assistant to the Chief HR Officer she no longer felt fulfilled or challenged by her role. Motherhood bought with it great strength, resilience and incredible clarity. 
Powered and inspired by the unwavering support from her Husband Paul, Suzy set about starting her Virtual Assistant business from a home office in Northamptonshire. Unknown to her then, quite what challenges and triumphs laid out for her. Alchemy Virtual Assistance has grown organically with virtually all its clients coming from either personal  
recommendations or word of mouth. 
Flexibility, fun and family are at the heart of the business, along with dedication and a solid work ethic. Alchemy Virtual  
Assistance is run by both Suzy and Paul Sanders – one of the very few husband and wife Virtual Assistant teams. 
Whilst Suzy’s background is PA, Executive support and marketing, Paul’s career history spans across debt management, credit control, call center leadership and training. Suzy and Paul's skill-sets and personalities complement each other’s 
perfectly and when the partnership was formed, the business benefited from twice the knowledge, experience and skills - all of which is passed onto its clients. 
More about the SME Northamptonshire Business Awards: 
The SME Northamptonshire Business Awards, a credible opportunity to support and share in our vision to raise the profile of industrious, hardworking and enterprising SME’s working across the county of Northamptonshire. 
Business awards are a sought after accolade of achievement, a veritable endorsement of success in business which offers exceptional marketing and PR opportunities. 
The SME Northamptonshire Business Awards are made up of 22 categories that allow any successful business in 
Northamptonshire to enter these prestigious awards. 
More about Northamptonshire Business Awards: 
The Northamptonshire Business Awards recognises exceptional businesses and business people, from global 
companies based locally to exciting new ventures on the up. We shine a spotlight on the hard working, talented teams in our county, the people who work hard for our community and those who inspire others. 
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