Client Case Study - Virtual Assistant Support for Sales Geek Glasgow
Posted on 7th November 2024 at 10:06
Client Case Study - Virtual Assistant Support for Sales Geek Glasgow
THE CHALLENGE
Inconsistent brand messaging and sporadic social media posts meant that Peter Barclay wasn’t working with a steady flow of leads – an obvious problem for any service based business. Peter knew that more could be done to clearly communicate his brand values in order to attract more of the right people into his sales cycles to ultimately expand his reach and impact on entrepreneurs in local Scottish communities.
Peter met Alchemy VA Franchise Partner Laura Barley networking in Glasgow and the pair instantly got on well. Peter hadn’t considered getting the support of a Virtual Assistant, but when he was joined by Davie Sneddon he knew something needed to change. But, knowing several mutual connections who had leveraged Laura’s support gave him confidence and assurance...
THE IMPACT
With LinkedIn as the first priority, Laura brought on Kaeli, an experienced brand and marketing strategist, to shape Peter’s & Davie’s online presence through Sales Geek Glasgow pages. Together, they developed a cohesive strategy to drive engagement, consistency, and performance on the platform. Kaeli, with Laura’s support, crafted relevant and engaging content aligned with key brand messages, using a blend of creative copy, videos, graphics, and photographs.
Reflecting on the impact of this work, Peter shares how positive it’s been both in terms of the work being carried out and the leads it’s generated. So much so, it’s attracted the attention of other Sales Geek Franchisees across the country who have engaged with Laura to benefit from a similar service themselves.
In the first six months being supported by Alchemy VA, Peter’s & Davies Company LinkedIn page has gained 500+ new followers - that’s over +200% growth! Not only that, the new content being created has inspired and empowered them to consistently engage with his wider database on a more regular basis. They saw a +164% engagement rate on LinkedIn in last 6 months vs. the prior 6 months without Alchemy VA’s support.
With LinkedIn running smoothly and requiring minimal input from Peter & Davie, Kaeli and Laura expanded their support to include planning, coordinating, and executing regular events. This includes Sales Geek Glasgow’s free Sales Club and golf networking events, which generated more leads, increased community engagement, and provides yet more compelling content.
Having Kaeli & Laura on hand means that Peter and Davie can apply deeper focus to what they do best, delivering his valuable sales expertise to clients.
Peter recognises that both Alchemy VA and The Sales Geeks are fractional and virtual in their approach, meaning that there are lots of natural synergies between the way each business operates which enables great ease and connection. He also really values Alchemy VA’s flexible working patterns. As a working mother, the wonderful Kaeli often chooses to be online working outside of ‘normal’ office hours as it best suits her. Peter states how helpful this is as he is often client facing during the working day and therefore unavailable. Kaeli & Laura’s flexible approach to managing their commitments and workflow is a huge advantage to Sales Geek Glasgow.
THE RECOMMENDATION
Kaeli & Laura not only carry out meaningful action, they also bring joy and comradery too. Peter appreciates their good humour and friendly approach as equally as their abilities and skills. It can be a lonely place being a business owner and with the support of Alchemy VA,
Peter feels more motivated and inspired with the sense of having a team of real people around him.
Without the expertise and commitment gained from Alchemy VA, Peter fears he may have just ‘muddled along’ with very inconsistent content and messaging, which would have ultimately meant a slower and far less steady sales pipeline, greatly reducing the impact of his valuable work.
Peter thought long and hard about committing to a Virtual Assistant, mostly how to justify the investment and ensure that a healthy return was achieved. But since he’s been working with Laura and Kaeli, he’s confidently recommended dozens of clients and connections to Alchemy Virtual Assistance. This fact speaks for itself. But if Peter could pass on just one piece of advice to anyone considering working with Alchemy Virtual Assistance, he said it would be this…
“Just do it!”
THE CAUSE
Once upon a time in West Scotland a boy drops out of Uni to start working at a bike hire centre. Over the next 12 years he turns that business into a diverse multi-million £ enterprise. Boy meets vet, they fall in love and move to Blackburn, Lancashire. Boy begins working as international sales director for PLC companies selling innovative street furniture and road safety products. Boy and vet return to Scotland to raise a family. Boy becomes a consultant and Group Sales Director of a family business, driving growth into new markets and doubling their workforce in the middle of a pandemic!
Let us introduce you to Peter Barclay, who owns & runs the Sales Geek West Glasgow Franchise alongside Davie Sneddon. A ‘geek’ that walks the walk: he has been right where you are now and has the tools to help All Businesses Great and Small!
If you’re not yet familiar with Sales Geek, they are changing the way the world perceives sales. The Sales Geek team LOVE SALES! But they are tired of it being known as a “dirty word” and are challenging and changing that perception. They believe a good sales education is a right, not a privilege, and their whole training offering is geared toward being accessible to everyone in whatever way best suits them.
All their training has gone through a rigorous process to be endorsed by the Institute of Sales Professionals so you can be sure of its quality and impact. The Geeks believe that top-level sales leadership is transformational for businesses and that it should be accessible for businesses of all sizes, not just a few multinationals. Hence, their flagship ‘Your Sales Director’ service is specifically aimed at driving the growth of small businesses.
As a fractional Sales Director & Trainer, Peter Barclay truly understands the sales needs of local SME’s and has the backing of 700-plus years of sales experience behind him from the whole UK wide Geeky network.
WHAT NEXT?
2. Not sure if you're 'ready' for a Virtual Assistant? Why not take our FREE Virtual Assistant ‘readiness’ evaluation?
3. For any support or advice about how to best leverage the support of an Alchemy Virtual Assistant, you can connect with Laura Barley or book in a call here.
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